When you pre-record radio station callers to go on air make sure you prepare and produce that caller. If you include more than that it’d likely the listener won’t remember anything you said and you don’t want that! 4. I was told from a very early stage in my presenting career to always keep each link down to only one thought.

Link is a technical term in radio for the bit were the on air host speaks between the music. You won’t be seeing anyone (it’s radio) and announcing a set of commercials is a huge turn off. Keep the flow of your radio show or podcast going don’t interrupt the listener experience by saying “we’ll be right back” or, even worse “see you after these words”. It’s impersonal and disconnects you from your audience. Remember to keep in mind that you’re always talking to only one person so don’t use phrases like “hi listeners”, “hi everyone in radio land” or “hello podcast listeners”. “Hi, I’m Mike”, is a great starting point.

Always Talk To One Person Onlyĭon’t say “This is Mike Russell” on air, always introduce yourself on the radio like you would to a good friend or new contact at a cocktail party. Listen to the podcast episode to hear myself and Izabela discuss them in detail. These are principles that you can easily apply to your own radio show, internet radio station and they can even be modified slightly and applied to podcasting. Here are the top 10 things that working in radio has taught me over the years. One thing was for certain – I would always learn something about engaging and entertaining a listening audience. I had good airchecks (or snoop sessions) and I also had some very bad airchecks with previous bosses of mine when I was working in radio. An aircheck session (where the radio station boss calls you into an office and plays back your show from that day – usually without warning) is often a dreaded experience for many on air hosts at radio stations.

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